Our First Ambassador and Proof that Energy in Motion Changes Everything
At wellwellwell, we believe in backing your energy. In choosing momentum over maintenance. In living like every cell is behind you.
Jake Mattock lives it.
He’s not following someone else’s plan; he’s chasing what feels real. Discomfort. Progress. Purpose. That mindset has taken him places most of us can only dream of.
Jake’s not just joining us as an ambassador. He’s showing us what happens when you move with intention and keep going when things get uncomfortable.
This is what makes every cell yell.
The Moment Jake Stopped Coasting
He followed the script: work hard, climb the ladder, check the boxes. But deep down, it didn’t land. It felt like going through the motions, and he wanted more.
So he started asking different questions. Got out of the routine. And everything changed.
He ran a marathon in the Arctic. Climbed the Matterhorn. Found peace in pain and meaning in movement. With every challenge, he felt more like himself.
It wasn’t about performance. It was about presence. About energy that felt real and ownable.
That same instinct, to live with purpose and vision, is now taking him somewhere bigger: 8,500 km across the Indian Ocean.
Jake’s not trying to be perfect. He’s trying to grow and push the limits of what’s possible. And that’s what makes him one of us.
Rowing the Indian Ocean
Jake Mattock is in the middle of something massive: 8500 kilometres. One ocean. No engine. No shortcuts.
Alongside teammates Matt Mason, Matt Hemmings, and Matt Inglesby, as part of The Adventure Antidote team, Jake is rowing unsupported from Australia to Tanzania in 90 days. It’s one of the most extreme crossings on the planet.
No sails. No motors. Just muscle, mindset, and a mission.
They’re aiming to become the first four-man crew to ever complete the route. But for Jake, this journey was never about records. It’s about living switched on. Choosing challenge over comfort. Showing up, again and again, no matter the weather.
Every shift on the oars tests more than his body. It tests belief, focus, and presence. The kind of quiet power that builds when no one is watching,
Yes, the mission raises funds for causes close to the crew's hearts. But this is something more. It’s a living example of what it means to live like every cell is behind you.
Why Jake? Because He Lives It
This isn’t about medals or the spotlight. It’s about commitment and doing it your way, even when it’s hard. Especially when it’s hard. It’s about never settling for less than your best self.
Jake doesn’t just believe in our values. He lives them:
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Own Your Energy
He listens to what's real. Pushes when it counts. Restores when he needs it.
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Progress Over Perfection
He's not chasing flawless. He's chasing forward.
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Do It Your Way
No blueprint. No noise. Just what feels right from the inside out.
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Stay Switched On
Present, intentional, all-in, even in the middle of the ocean.
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Never Settle
Not for comfort. Not for stuck. Not for less than what lights him up.
Jake backs himself. He fuels his own momentum. And he’s showing all of us what it looks like when you believe in yourself and live life loud.
That’s why he’s our first ambassador. And why he won’t be the last.
How Jake Fuels the Row
Jake isn’t chasing a finish line. He’s chasing consistency.
In the middle of the Indian Ocean, where every shift is a test of body and belief, how he fuels his mental, physical, and emotional self matters.
wellwellwell isn’t about hacks. It’s about real fuel that works when conditions don’t. In training. Mid-row. In recovery. Again and again.
This isn’t about boosting. It’s about building. Powering what’s already in you. Jake moves with confidence, lives unapologetically, and trusts these tools to move with him.
Because whether you’re rowing through storms or just trying to show up better in your own life, wellwellwell is here to help turn every moment into a celebration of health and vibrancy.
What Jake’s Story Reminds Us All
Jake didn’t row an ocean overnight. He started with small choices. Listening to his energy. Backing himself.
That mindset isn’t just for oceans. It’s for all of us.
We’re not here to tell you how to live. We’re here to fuel your momentum, wherever it starts and wherever it takes you.
Whether you’re lacing up for your first 5K, chasing a comeback, or dreaming bigger than ever before, let Jake be your reminder:
You’re capable of more than you think.
Support Jake’s Mission
Jake’s out there in the middle of the ocean, but he’s not alone.
This row is raising funds for two incredible causes. Every donation moves more than the boat. It moves belief, energy, and possibility.
Together, we make every cell yell. And every mile matters.